Socializer: Branded Social Content Your Whole Team Can Share
Write in your own voice with Vutesa, publish straight to your networks or schedule for later, and see which posts bring people back through tracked links.
Write, check, publish, in one composer
Choose your networks, pick a mode and a subject, and Vutesa writes a draft per network inside that network's limits. Review it, check company rules, then publish now or schedule.
- Facebook Pages, LinkedIn, X, Threads and Bluesky publish directly
- Instagram, Pinterest and TikTok where enabled
- Character counts and media rules for each network
- Tracked Links to your Bio, a MySite, a video, a form or a booking page
Your voice, not a template
A Personality Profile stores your tone, audience, example writing and words to use or avoid. Suggested preferences are shown for your review before they are saved, and company rules always come first.
Plan the month, run a series
The Schedule view shows posts by month, week or list, colored by network. Content Series, on Deluxe and above, plans a connected run of posts on a theme.
Built for teams that replicate
A company writes and approves a campaign of 1 to 30 text posts and releases it to members. Each member opts in and gets private review drafts to personalize and approve. Company updates do not change copies already made. Approvals are tied to the exact content and rules they covered, and expire after a window the company sets, 90 days by default.
Engage and measure
The Social Inbox gathers comments on Facebook Page and LinkedIn posts so you can triage and reply. Tracked Links show clicks and attributed leads, and measured insights compare results over a fair seven-day follow-up. A/B experiments only declare a leader when the numbers clear a statistical bar.
Clear allowances
Allowances renew monthly. Free members can write and plan. Direct publishing and scheduling start on Starter. Add-ons for more writes, images and Publishing Credits last 30 days.
Who it's for
How it works
Connect your networks
Authorize Facebook Pages, LinkedIn, X, Threads and Bluesky in Social Accounts.
Teach your voice
Save a Personality Profile with tone, audience and examples.
Create posts
Pick a mode and subject. Vutesa drafts per network.
Check and approve
Company rules, disclosures and any required approval.
Publish or schedule
Uses one Publishing Credit per destination account.
Track and reply
Clicks and leads in the CRM, comments in the Social Inbox.
What's included
Direct publishing
Facebook Pages, LinkedIn, X, Threads and Bluesky, plus others where enabled.
Schedule
Month, week and list views, with Publishing Credits and scheduled-post allowances.
Personality Profile
Your voice, with reviewed suggestions and company rules on top.
15 post modes
From Educational and Personal Story to Poll, Help Me Reply and Content Series.
Media Studio
AI images and sizing for each network.
Tracked Links and CTAs
Point readers at your Bio, MySites, videos, forms or booking.
Social Inbox
Comments from Facebook Page and LinkedIn posts, triaged and replied to.
Company controls
Approved content, campaigns, approvals and compliance for the team.
Explore Socializer
How Socializer Works
From connecting a network to reading the results, in seven steps.
Social Media Content
A ready draft for every network, and a library of approved content to start from.
Content Creation
Vutesa writes the first draft. You decide what goes out.
Content Library
Every post, draft and approval in one place.
Brand Content
Keep every member on brand without writing every post for them.
Social Sharing
Publish straight to your networks, or schedule it, with a tracked link attached.
Team Social Media
Coordinate a whole team's social activity without losing each member's voice.
Socializer Analytics
See which posts bring people back, and which people.
Socializer FAQ
Answers to common questions about Socializer.
Frequently asked questions
What are the monthly allowances?
Free: 5 AI writes and 2 AI images, no scheduling or direct publishing. Starter: 50 writes, 15 images, 15 scheduled posts and 15 Publishing Credits. Deluxe: 100, 25, 20 and 20. Pro: 150, 30, 25 and 25. Team plans match Deluxe. Add-ons can add more for 30 days.
What is a Publishing Credit?
One credit is used for each destination account a post is delivered to. A post to LinkedIn, Bluesky and a Facebook Page uses three. Queued, scheduled and published deliveries count for the month.
What is Content Series?
A mode that plans a connected run of posts on one theme. It needs the Deluxe plan or higher.
Related
How Socializer Works
From connecting a network to reading the results, in seven steps.
AI Social Media Assistant
Vutesa Write, the Content Coach and Surprise me, inside Socializer.
MySites
Send one page made for one person. Vutesa builds it from what you know about them, you add the proof, and the CRM shows what they did next.
Social Sharing
Upward gives every member the same sharing tools: a share sheet with nine apps, QR codes, a digital business card, email and SMS, scheduled social posts and secure file links. Each one is connected to your CRM.
CRM
A CRM that fills itself from every touchpoint. Leads, contacts and companies, a pipeline you can shape, and one timeline per person.
Have a question about Socializer?
Ask Vutesa, Upward's AI assistant — answers draw on this page's content.
Ready to turn every conversation into growth?
Start free, then replicate your system across your whole team.