Skip to content
SOCIAL CONTENT & SHARING

Socializer: Branded Social Content Your Whole Team Can Share

Write in your own voice with Vutesa, publish straight to your networks or schedule for later, and see which posts bring people back through tracked links.

WHAT IT ISSocializer is Upward's social content and publishing module. Vutesa drafts posts from your Personality Profile, you publish or schedule directly to Facebook Pages, LinkedIn, X, Threads and Bluesky (Instagram, Pinterest and TikTok where enabled), and Tracked Links connect clicks and leads back to you. Companies add approved content, campaigns and compliance. Everything it does feeds the Multi-Touchpoint CRM, so the lead or contact record shows the full story.

Write, check, publish, in one composer

Choose your networks, pick a mode and a subject, and Vutesa writes a draft per network inside that network's limits. Review it, check company rules, then publish now or schedule.

  • Facebook Pages, LinkedIn, X, Threads and Bluesky publish directly
  • Instagram, Pinterest and TikTok where enabled
  • Character counts and media rules for each network
  • Tracked Links to your Bio, a MySite, a video, a form or a booking page

Your voice, not a template

A Personality Profile stores your tone, audience, example writing and words to use or avoid. Suggested preferences are shown for your review before they are saved, and company rules always come first.

Plan the month, run a series

The Schedule view shows posts by month, week or list, colored by network. Content Series, on Deluxe and above, plans a connected run of posts on a theme.

Built for teams that replicate

A company writes and approves a campaign of 1 to 30 text posts and releases it to members. Each member opts in and gets private review drafts to personalize and approve. Company updates do not change copies already made. Approvals are tied to the exact content and rules they covered, and expire after a window the company sets, 90 days by default.

Engage and measure

The Social Inbox gathers comments on Facebook Page and LinkedIn posts so you can triage and reply. Tracked Links show clicks and attributed leads, and measured insights compare results over a fair seven-day follow-up. A/B experiments only declare a leader when the numbers clear a statistical bar.

Clear allowances

Allowances renew monthly. Free members can write and plan. Direct publishing and scheduling start on Starter. Add-ons for more writes, images and Publishing Credits last 30 days.

Who it's for

Members who want to post consistently without starting from a blank page
Network marketers and direct sellers who share approved company content
Companies that need brand and compliance control across a team
Anyone who wants social activity measured in the CRM

How it works

Connect your networks

Authorize Facebook Pages, LinkedIn, X, Threads and Bluesky in Social Accounts.

Teach your voice

Save a Personality Profile with tone, audience and examples.

Create posts

Pick a mode and subject. Vutesa drafts per network.

Check and approve

Company rules, disclosures and any required approval.

Publish or schedule

Uses one Publishing Credit per destination account.

Track and reply

Clicks and leads in the CRM, comments in the Social Inbox.

What's included

Direct publishing

Facebook Pages, LinkedIn, X, Threads and Bluesky, plus others where enabled.

Schedule

Month, week and list views, with Publishing Credits and scheduled-post allowances.

Personality Profile

Your voice, with reviewed suggestions and company rules on top.

15 post modes

From Educational and Personal Story to Poll, Help Me Reply and Content Series.

Media Studio

AI images and sizing for each network.

Tracked Links and CTAs

Point readers at your Bio, MySites, videos, forms or booking.

Social Inbox

Comments from Facebook Page and LinkedIn posts, triaged and replied to.

Company controls

Approved content, campaigns, approvals and compliance for the team.

Explore Socializer

Frequently asked questions

Which networks can Socializer publish to?

Facebook Pages, LinkedIn, X, Threads and Bluesky publish directly from Socializer. Instagram, Pinterest and TikTok are supported where they are enabled for your company. You can also draft for other channels and post them yourself.

What are the monthly allowances?

Free: 5 AI writes and 2 AI images, no scheduling or direct publishing. Starter: 50 writes, 15 images, 15 scheduled posts and 15 Publishing Credits. Deluxe: 100, 25, 20 and 20. Pro: 150, 30, 25 and 25. Team plans match Deluxe. Add-ons can add more for 30 days.

What is a Publishing Credit?

One credit is used for each destination account a post is delivered to. A post to LinkedIn, Bluesky and a Facebook Page uses three. Queued, scheduled and published deliveries count for the month.

What is Content Series?

A mode that plans a connected run of posts on one theme. It needs the Deluxe plan or higher.

How does Socializer feed my CRM?

Each post can carry a Tracked Link to a destination you choose. Recorded clicks and attributed leads, forms and bookings connect back to the link owner, so social activity shows up in the Multi-Touchpoint CRM.

Does Socializer measure likes and comments?

It measures what happens after the click: recorded link clicks, attributed leads and supported conversions. Native likes and sales are not measured. The Social Inbox lets you read and reply to Facebook Page and LinkedIn comments.

Is Socializer available to every company?

Socializer is rolling out in stages, so it is on for selected companies first. Contact us if you want it for your team.

Related

Have a question about Socializer?

Ask Vutesa, Upward's AI assistant — answers draw on this page's content.

Ready to turn every conversation into growth?

Start free, then replicate your system across your whole team.