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SOCIALIZER

Brand Content

Keep every member on brand without writing every post for them.

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WHAT IT ISCompanies set voice, rules, required disclosures, approved claims and campaign content. Members personalize within those rules, and company approvals are tied to the exact content, rules, branding, campaign and media they covered.

Rules go with the post

Avoid-words, required disclosures and permitted claims apply to a member's draft. If the content changes after approval, the approval no longer covers it.

Campaigns members opt into

A company releases 1 to 30 approved text posts. Members join, and each gets private review drafts. Media is not copied, and every copy needs the member's own review.

How it works

Company sets rules

Voice, claims, disclosures.

Company approves a campaign

Up to 30 text posts.

Members join

Private drafts appear.

Members personalize and publish

Within the rules.

What's included

Approvals

Bound to the reviewed content.

Approval window

1 to 365 days, 90 by default.

Compliance review

Rule and AI checks with suggested rewrites.

Revoke

Campaigns can be pulled back.

Frequently asked questions

Can a company force approval before publishing?

Yes. Posts can require company approval, and an approval covers only the exact version reviewed, for a set window.

Do company updates change member copies?

No. Copies made by members are theirs and are not changed by later company updates.

Is Socializer available to every company?

Socializer is rolling out in stages, so it is on for selected companies first. Contact us if you want it for your team.

Which networks can Socializer publish to?

Facebook Pages, LinkedIn, X, Threads and Bluesky publish directly from Socializer. Instagram, Pinterest and TikTok are supported where they are enabled for your company. You can also draft for other channels and post them yourself.

How does Socializer feed my CRM?

Each post can carry a Tracked Link to a destination you choose. Recorded clicks and attributed leads, forms and bookings connect back to the link owner, so social activity shows up in the Multi-Touchpoint CRM.

Related

Socializer

Write in your own voice with Vutesa, publish straight to your networks or schedule for later, and see which posts bring people back through tracked links.

AI Social Media Assistant

Vutesa Write, the Content Coach and Surprise me, inside Socializer.

Social Sharing

Upward gives every member the same sharing tools: a share sheet with nine apps, QR codes, a digital business card, email and SMS, scheduled social posts and secure file links. Each one is connected to your CRM.

Pricing

Plans for members and companies.

Have a question about Brand Content?

Ask Vutesa, Upward's AI assistant — answers draw on this page's content.

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