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UPWARD FEATURE

Lead Capture

Leads come from everywhere people engage. Upward records them all in one CRM with the source that brought them in.

WHAT IT ISLead capture in Upward is automatic. Bookings, Contact Me and embedded forms, event registrations, tracked link clicks, Facebook Page activity, imports and Vutesa chat bookings all create or update a CRM record with its source. You are notified, nothing is retyped, and the next step is one click away.

Every touchpoint is a way in

You do not choose one funnel. Anything a person does on a page you share can start a record.

  • Bio/Profile Page: Contact Me and booking
  • Meetings: booked, rescheduled, cancelled
  • Events: registrations with their answers
  • Tracked links and QR codes: clicks tied to the person
  • Facebook Page comments and reactions
  • Imports from CSV or XLSX

Source on every record

Each lead keeps where it came from, and you can filter and report by source. Use source tags on embeds to separate campaigns.

  • Source and labels on leads and contacts
  • Filter the Leads and Pipeline views by source
  • Use source as a Dynamic Audience rule

Booking history, not just a name

A booking writes the meeting detail to the lead and the contact. A reschedule or cancellation adds a new entry, so the history is true.

  • Meeting booked, rescheduled, cancelled and updated
  • Answers to your meeting questions
  • Attendee timezone

Facebook Page activity

Comments and reactions on your connected Facebook Page become CRM leads and activity history, with the original post available to preview.

  • Lead created or updated from the interaction
  • Read-only history of the post
  • Only the Pages you connect

Bring your existing list

Import CSV or XLSX with a column-mapping step and a preview, or connect GoHighLevel in CRM Settings. Merge duplicates deliberately, with a primary record you choose.

  • Imports create leads, contacts optional
  • Merge keeps references and history
  • Labels map to leads, tags to contacts

Instant follow-up

You are notified when someone arrives. From the record you can email, text, schedule, or put them into a Journey. Vutesa drafts a first message from what the person did.

  • Notifications for new leads
  • Email and SMS from the record
  • Journey triggers on label or stage

How it works

Share

Put your Bio page, booking link, form or event link where people are.

Capture

Each interaction creates or updates a record with its source.

Qualify

Add labels, values and notes, move the stage.

Follow up

Message, schedule or automate from the record.

What's included

Multi-source capture

Pages, bookings, events, links, Facebook and imports.

Source attribution

The source stays on the record.

Notifications

Know when a lead arrives.

Merge and clean

Combine duplicates without losing history.

Imports

CSV, XLSX and GoHighLevel.

Next step built in

Email, SMS, activity and Journey from the record.

How Upward is different

Every touchpoint feeds one CRM: a booking, a form, a tracked link, a video view, a review, an event registration or a chat adds to the same person's timeline.
No connectors to maintain between your page, calendar, forms and CRM
White-glove onboarding, support and training are included at no charge, so your team is set up properly instead of left with a manual.

Frequently asked questions

What creates a lead automatically?

Bookings, Contact Me and embedded forms, event registrations, tracked link clicks, Facebook Page activity and Vutesa chat bookings.

Will I get duplicate records?

You can merge duplicates and choose the primary record, with references and history carried over.

Can I see where a lead came from?

Yes. Source is on every record and is a filter and audience rule.

Can I import leads I already have?

Yes. CSV or XLSX with mapping, or GoHighLevel from CRM Settings.

Do I need Zapier?

No. Capture is built in, and developer APIs are available when you need to connect other systems.

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