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PEOPLE BUILD PEOPLE. UPWARD GIVES YOU THE SYSTEM.

One Connected Platform for Market, Share, Track, Follow-Up and Close

Upward begins with a powerful Bio/Profile Page and connects every interaction to CRM, marketing, communication, content, analytics and team tools.

WHAT IT ISUpward is a multi-tenant SaaS front-office growth platform that connects the tools people and teams use to market, share, capture leads, manage relationships, communicate, follow up and grow. Upward can operate as a standalone platform or integrate with existing back-office and third-party business systems through its developer APIs and integrations. Its Bio/Profile Pages, CRM, scheduling, content, email, video, reviews, files and team tools work as one system. Companies build it once and instantly replicate it to every team member, and Vutesa AI helps everyone operate it.

The whole stack at a glance

Everything in Upward sits on one set of business data. People reach the front door pages, every interaction lands in the engine, Vutesa AI helps at every layer, and the company controls branding and replication from one place. It connects to the calendars, email, meetings, messaging, social networks and payment tools your team already uses, and to your back office through the REST API.

Your brand, 100% yours

Upward is built to be white labeled. Company owners control every piece of the branding, so your team and your customers see your company, not ours. White Label settings and Company Settings are included with Pro Company.

  • Your platform name, support contacts and email domain, so system emails come from you
  • Your logos, header images, colors and themes, including dark mode, applied to every member page
  • Your own wording: rename the terms members see across the platform
  • Your own sign-in and sign-up experience, menu order and which tools members see
  • Languages, SEO details and social links set once for the whole company
  • Your own domain for company and member pages
  • Roles and permissions that decide who can change what

Our architecture, layer by layer

Upward is a multi-tenant platform: one system that serves every company, each white labeled and each with isolated data. Requests arrive on your own domain, secured and delivered from the edge, and are served by the application layer. Admin, member and public portals sit on a set of backend services, backed by a managed PostgreSQL database with row-level security, plus storage for files and a video streaming pipeline. Vutesa runs on five AI platforms working together through one gateway. Integrations connect messaging, meetings, calendars, payments, social networks and Google services. Every change is built with AI assistance, reviewed, tested automatically, released to production and monitored. Product names are trademarks of their owners.

White-glove onboarding, support and training

We onboard you personally on one 1-hour call or two 30-minute calls of your choosing, with more help at no charge. Our AI ticket system answers instantly and the Upward team follows up the same or next business day. Support and training never cost extra, and for larger teams our leadership joins your live sessions as part of your team.

  • Personal onboarding at no charge
  • AI tickets followed up by people the same or next business day
  • Live training for larger teams, under your brand

Run payments your way

Every transaction can run on the Upward payment system, or on your own merchant account and payment gateway, whichever suits your company. Stripe, Nexio, NMI and Authorize.net are built in, and a company can use more than one at a time, for example one gateway for Visa, Mastercard and Discover and another for American Express. Using a gateway Upward does not support yet? Our team can usually integrate it within 2 business days, and in most cases Upward does not charge extra for the programming. You can also switch off Upward's payments completely and send people to your own sign-up and upgrade pages.

  • Use the Upward payment system with nothing to set up
  • Connect your own approved merchant account with Stripe, Nexio, NMI or Authorize.net
  • Need another gateway? In most cases our team can integrate it within 2 business days, with no additional programming charge from Upward
  • Send members to your own sign-up and upgrade pages if you prefer to take payment elsewhere
  • Set your own member prices and keep the difference (see Pricing)

How it works

How Upward is different

Tools share one set of business data
True team replication — not agency sub-accounts
Human-first Bio/Profile Pages as the front door
Vutesa AI across every tool

Frequently asked questions

What is Platform?

Upward is a multi-tenant SaaS front-office growth platform that connects the tools people and teams use to market, share, capture leads, manage relationships, communicate, follow up and grow. Upward can operate as a standalone platform or integrate with existing back-office and third-party business systems through its developer APIs and integrations. Its Bio/Profile Pages, CRM, scheduling, content, email, video, reviews, files and team tools work as one system. Companies build it once and instantly replicate it to every team member, and Vutesa AI helps everyone operate it.

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