One Connected Platform for Market, Share, Track, Follow-Up and Close
Upward begins with a powerful Bio/Profile Page and connects every interaction to CRM, marketing, communication, content, analytics and team tools.
The whole stack at a glance
Everything in Upward sits on one set of business data. People reach the front door pages, every interaction lands in the engine, Vutesa AI helps at every layer, and the company controls branding and replication from one place. It connects to the calendars, email, meetings, messaging, social networks and payment tools your team already uses, and to your back office through the REST API.
Your brand, 100% yours
Upward is built to be white labeled. Company owners control every piece of the branding, so your team and your customers see your company, not ours. White Label settings and Company Settings are included with Pro Company.
- Your platform name, support contacts and email domain, so system emails come from you
- Your logos, header images, colors and themes, including dark mode, applied to every member page
- Your own wording: rename the terms members see across the platform
- Your own sign-in and sign-up experience, menu order and which tools members see
- Languages, SEO details and social links set once for the whole company
- Your own domain for company and member pages
- Roles and permissions that decide who can change what
Our architecture, layer by layer
Upward is a multi-tenant platform: one system that serves every company, each white labeled and each with isolated data. Requests arrive on your own domain, secured and delivered from the edge, and are served by the application layer. Admin, member and public portals sit on a set of backend services, backed by a managed PostgreSQL database with row-level security, plus storage for files and a video streaming pipeline. Vutesa runs on five AI platforms working together through one gateway. Integrations connect messaging, meetings, calendars, payments, social networks and Google services. Every change is built with AI assistance, reviewed, tested automatically, released to production and monitored. Product names are trademarks of their owners.
PostgreSQL database: multi-tenant data, row-level security, authentication, realtime
5 AI platforms running together: language, reasoning and voice, connected through one AI gateway that routes every request and tracks cost and allowances.
White-glove onboarding, support and training
We onboard you personally on one 1-hour call or two 30-minute calls of your choosing, with more help at no charge. Our AI ticket system answers instantly and the Upward team follows up the same or next business day. Support and training never cost extra, and for larger teams our leadership joins your live sessions as part of your team.
- Personal onboarding at no charge
- AI tickets followed up by people the same or next business day
- Live training for larger teams, under your brand
Run payments your way
Every transaction can run on the Upward payment system, or on your own merchant account and payment gateway, whichever suits your company. Stripe, Nexio, NMI and Authorize.net are built in, and a company can use more than one at a time, for example one gateway for Visa, Mastercard and Discover and another for American Express. Using a gateway Upward does not support yet? Our team can usually integrate it within 2 business days, and in most cases Upward does not charge extra for the programming. You can also switch off Upward's payments completely and send people to your own sign-up and upgrade pages.
- Use the Upward payment system with nothing to set up
- Connect your own approved merchant account with Stripe, Nexio, NMI or Authorize.net
- Need another gateway? In most cases our team can integrate it within 2 business days, with no additional programming charge from Upward
- Send members to your own sign-up and upgrade pages if you prefer to take payment elsewhere
- Set your own member prices and keep the difference (see Pricing)
How it works
Market
Create your profile, share your story and showcase your business.
Share
Share your page, content, links, videos, events and opportunities everywhere.
Track
Know who is viewing, clicking, watching and submitting.
Follow-Up
Continue the conversation with CRM, email, SMS, MySites and Vutesa.
Close
Turn conversations into customers, members, appointments and growth.
How Upward is different
Frequently asked questions
What is Platform?
Upward is a multi-tenant SaaS front-office growth platform that connects the tools people and teams use to market, share, capture leads, manage relationships, communicate, follow up and grow. Upward can operate as a standalone platform or integrate with existing back-office and third-party business systems through its developer APIs and integrations. Its Bio/Profile Pages, CRM, scheduling, content, email, video, reviews, files and team tools work as one system. Companies build it once and instantly replicate it to every team member, and Vutesa AI helps everyone operate it.
Related
Features
Upward's modules share one CRM. A page view, a booking, a click, a video watched or a review left is a note on a person you can follow up with.
Team Replication
Build it once. Give every member their own branded Bio/Profile Page, CRM, calendar, chat and follow-up tools, inside one company system.
Vutesa AI
Vutesa works inside the tools you already use. Ask her about a lead, a meeting or a video, and she answers from your own data. Ask her to do something, and she prepares it for you to confirm.
White-Glove Support
That is why we onboard you personally, answer every ticket quickly, and train you and your team at no charge. Technology will always have an issue now and then. What matters is how the people behind it treat you.
Pricing
Plans for members and companies.
Have a question about Platform?
Ask Vutesa, Upward's AI assistant — answers draw on this page's content.
Ready to turn every conversation into growth?
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