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ABOUT UPWARD

People Build People. Upward Gives You the System.

We build the front office for businesses that grow one conversation at a time, so no touchpoint is lost.

Get Started Free →Talk to Us
WHAT IT ISUpward is a multi-tenant SaaS front-office growth platform based in Cape Coral, Florida. It gives independent professionals and teams a Bio/Profile Page, a Multi-Touchpoint CRM, scheduling, email and SMS, video, reviews, files and analytics in one connected system, powered by Vutesa, our AI Business Assistant. It runs on its own or connects to your back office through developer APIs.

What we believe

People build people. Most growth comes from conversations, and most conversations are lost between tools. We make one system where every touchpoint is remembered.

  • Relationships first, technology second
  • One system instead of scattered tools
  • Help for teams, not just individuals

What we built

A front office with a clear job: help people be found, capture who showed up, follow up well, and close. Every module writes to the same CRM.

  • Bio/Profile Pages and extra pages
  • Scheduling, events and forms
  • CRM, email, SMS, campaigns and journeys
  • Videos, reviews, recent work and files
  • Analytics and tracked links
  • Team replication, Team Calendar and Team Chat

Front office, not back office

Upward is not your orders, commissions or payouts system. It runs standalone or integrates with your existing back-office and third-party systems through its developer APIs.

  • Developer APIs and authentication
  • Back-office integrations
  • No rip and replace

Vutesa, our AI Business Assistant

Vutesa drafts, summarizes, searches, schedules and answers visitors, working from your own data and under your review. Vutesa AI Chat and Recorder are a 3-day trial on Free and included on paid plans.

  • Drafts you approve
  • Answers from what you share
  • Books on your real calendar

How we work with customers

White-glove onboarding, support and training are included at no charge. We would rather configure it with you than hand you a manual.

  • Guided setup in the app
  • Training for owners and members
  • Phone, mail and in-app support

Where we are

Our mailing address is P.O. Box 894, Cape Coral, FL 33991-9990, and you can call +1 (877) 9UPWARD.

  • Cape Coral, Florida
  • Talk to a person on the Contact page

How Upward is different

Human story first, technology second
Built for teams, not agencies
One connected system instead of scattered tools

Frequently asked questions

Where is Upward based?

Cape Coral, Florida.

Is Upward a back-office system?

No. It is a front-office growth platform that can connect to your back office through developer APIs.

Who is Upward for?

Independent professionals, direct sellers, network marketers, agencies, franchises and companies that want every member on one system.

What is Vutesa?

Our AI Business Assistant, built into Upward.

Do you help with setup?

Yes. White-glove onboarding, support and training are included at no charge.

Related

Platform

Upward begins with a powerful Bio/Profile Page and connects every interaction to CRM, marketing, communication, content, analytics and team tools.

Features

Upward's modules share one CRM. A page view, a booking, a click, a video watched or a review left is a note on a person you can follow up with.

Trust Center

How Upward protects your account, your data and your team, in specifics.

Careers

We are a focused team building a connected growth platform for relationship-driven businesses.

Contact

Questions about plans, enterprise rollout, integrations or partnerships? Talk to a person.

Have a question about About Us?

Ask Vutesa, Upward's AI assistant — answers draw on this page's content.

Ready to turn every conversation into growth?

Start free, then replicate your system across your whole team.

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