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SOCIALIZER

Socializer Analytics

See which posts bring people back, and which people.

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WHAT IT ISSocializer analytics report recorded clicks, attributed leads and supported conversions from Tracked Links, with measured insights that use a fair seven-day follow-up. Native likes and sales are not measured, and manual share confirmations are not treated as verified posts.

Honest measurement

Insights count one unique tracked link per placement, and compare placements over the same follow-up window. An experiment only calls a leader when it clears a statistical test, never as proof of cause.

Results land in the CRM

Leads, forms and bookings attributed to a link connect to the link owner, so social results sit next to everything else in the Multi-Touchpoint CRM.

How it works

Attach a Tracked Link

To each post.

Publish

Clicks start recording.

Review insights

By post and by network.

Test

Compare variants.

What's included

Clicks and leads

Recorded and attributed.

Measured insights

Equal seven-day follow-up.

Experiments

Variants need 10 matured placements each.

AI Insights

Suggestions from your own results.

Frequently asked questions

Does Socializer measure likes and comments?

It measures what happens after the click: recorded link clicks, attributed leads and supported conversions. Native likes and sales are not measured. The Social Inbox lets you read and reply to Facebook Page and LinkedIn comments.

How does Socializer feed my CRM?

Each post can carry a Tracked Link to a destination you choose. Recorded clicks and attributed leads, forms and bookings connect back to the link owner, so social activity shows up in the Multi-Touchpoint CRM.

Which networks can Socializer publish to?

Facebook Pages, LinkedIn, X, Threads and Bluesky publish directly from Socializer. Instagram, Pinterest and TikTok are supported where they are enabled for your company. You can also draft for other channels and post them yourself.

Is Socializer available to every company?

Socializer is rolling out in stages, so it is on for selected companies first. Contact us if you want it for your team.

Can I test two versions of a post?

Yes. Experiments compare variants and wait for at least 10 matured, uniquely tracked placements per variant before comparing.

Related

Socializer

Write in your own voice with Vutesa, publish straight to your networks or schedule for later, and see which posts bring people back through tracked links.

AI Social Media Assistant

Vutesa Write, the Content Coach and Surprise me, inside Socializer.

Social Sharing

Upward gives every member the same sharing tools: a share sheet with nine apps, QR codes, a digital business card, email and SMS, scheduled social posts and secure file links. Each one is connected to your CRM.

Pricing

Plans for members and companies.

Have a question about Socializer Analytics?

Ask Vutesa, Upward's AI assistant — answers draw on this page's content.

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