Content Creation
Vutesa writes the first draft. You decide what goes out.
A voice that stays yours
Your Personality Profile holds tone sliders, preferred hashtags, example writing and topics to avoid. Vutesa uses examples for rhythm only, never to copy a past post.
Compliance that helps, not blocks
Risky claims such as guarantees are flagged with a compliant rewrite. AI feedback supports your review but does not guarantee compliance.
How it works
Save a voice
Personality Profile.
Write a brief
Or use Surprise me for ideas.
Generate
Hook, captions, hashtags, image.
Refine
Shorter, warmer, other angle.
What's included
Vutesa Write
Draft sections: hook, captions, hashtags or image.
Content Coach
Suggestions on a draft.
Prompt Studio
Ready-made prompts.
AI images
Generated in Media Studio.
Frequently asked questions
What are the monthly allowances?
Free: 5 AI writes and 2 AI images, no scheduling or direct publishing. Starter: 50 writes, 15 images, 15 scheduled posts and 15 Publishing Credits. Deluxe: 100, 25, 20 and 20. Pro: 150, 30, 25 and 25. Team plans match Deluxe. Add-ons can add more for 30 days.
Does it copy my old posts?
No. Example writing sets tone and rhythm only, and the generator is told never to copy a sample's structure, opening or facts.
Can I use my CRM contacts in posts?
Only permitted context is used, and private purposes such as replies never produce public posts or hashtags.
What is Content Series?
A mode that plans a connected run of posts on one theme. It needs the Deluxe plan or higher.
Related
Socializer
Write in your own voice with Vutesa, publish straight to your networks or schedule for later, and see which posts bring people back through tracked links.
AI Social Media Assistant
Vutesa Write, the Content Coach and Surprise me, inside Socializer.
Social Sharing
Upward gives every member the same sharing tools: a share sheet with nine apps, QR codes, a digital business card, email and SMS, scheduled social posts and secure file links. Each one is connected to your CRM.
Pricing
Plans for members and companies.
Have a question about Content Creation?
Ask Vutesa, Upward's AI assistant — answers draw on this page's content.
Ready to turn every conversation into growth?
Start free, then replicate your system across your whole team.