Privacy
Your data belongs to you and your company, and you control what visitors can see and what is tracked.
Whose data it is
Contacts, leads, files and messages belong to the member or company that collected them. Company owners see what their role and team settings allow, and members see their own work.
- Company isolation
- Team visibility set by the owner
- Shared Leads controls who else sees a lead
What visitors can control
A visitor who arrives through a tracked link is credited only after they accept, in a first-party cookie that carries no identity. A refusal takes effect on the next request.
- Choice kept for a year
- No third-party trackers for attribution
- Declining is immediate
Marketing messages
Every campaign includes an opt-out link and your mailing address. Text messages include Reply STOP. Opted-out people are removed from audiences automatically and only they can opt back in.
- Opt-out link added to campaigns
- STOP honored
- Sign-in codes are separate
What Vutesa may use
For visitors, Vutesa reads only what the page owner switched on and answers about that one owner. It does not see other customers' data.
- Owner-chosen sources
- Scoped to one member
- Platform brand hidden from visitors
Deleting and recovering
Removed records go to Archived or Deleted first. A deleted company is kept for a 90-day window before it is purged.
- Archived and Deleted tabs
- Trash for files
- 90-day company retention
Where to read more
The legal page holds the privacy policy and terms. For questions, call or write to us from the Contact page.
- Privacy policy on the legal page
- Contact by phone or mail
- Support inside your account
Frequently asked questions
How is my data used?
Upward uses customer data to provide the service. See the privacy policy on the legal page for the full terms.
Can visitors opt out of tracking?
Yes. Attribution is recorded only after acceptance, and declining takes effect immediately.
Can I delete a lead?
Yes. It moves to Deleted first so it can be reviewed and restored.
Who can see my leads?
You, and teammates only through Team settings and Shared Leads.
What does Vutesa see when it talks to a visitor?
Only the material you switched on for your own page. It does not see other customers' data.
Related
Trust Center
How Upward protects your account, your data and your team, in specifics.
Security
Every sign-in is confirmed with a one-time code sent to the member's own email or phone, and every request is checked against the member's role.
Contact
Questions about plans, enterprise rollout, integrations or partnerships? Talk to a person.
Have a question about Privacy?
Ask Vutesa, Upward's AI assistant — answers draw on this page's content.
Ready to turn every conversation into growth?
Start free, then replicate your system across your whole team.