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ANSWERS

How does geo-targeted email marketing work?

Geo-targeted email marketing selects recipients by location — country, state, city or distance from an address — so messages are relevant locally.

WHAT IT ISGeo-targeted email marketing selects recipients by location — country, state, city or distance from an address — so messages are relevant locally. In Upward, you can build a Dynamic Audience of leads and contacts within a radius of an event venue and send them an invitation.

How it works

Recipients are filtered by stored address fields or by distance from a point on the map, then the campaign sends only to that subset.

Example

Invite only contacts within 30 miles of a hotel to an in-person seminar.

How Upward addresses it

In Upward, you can build a Dynamic Audience of leads and contacts within a radius of an event venue and send them an invitation.

Related questions

Frequently asked questions

How does geo-targeted email marketing work?

Geo-targeted email marketing selects recipients by location — country, state, city or distance from an address — so messages are relevant locally. In Upward, you can build a Dynamic Audience of leads and contacts within a radius of an event venue and send them an invitation.

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