Branding
Keep logos, colors, fonts, products and services in one Brand Kit, and make every member's system look like your company.
One Brand Kit
Upload logos, add colors and fonts, and keep them in one place. Owners and admins edit the kit, and members open it from their Workspace to view and download approved assets.
- Light and dark logos
- Brand colors and fonts
- Members view and use, owners edit
Products and services, organized
Create categories, then add products and services with images, prices and optional linked videos. Import them in bulk. Members can show offerings from the kit on their Bio/Profile Page.
- Categories and offerings
- Only Company Videos can be linked
- Free Company: 25 assets, 10 products and services, 2 AI website scans a month, basic compliance scans; Pro Company: unlimited, with full compliance scans
White label
Set the system name, primary and accent colors, which menu items owners and members see, and the emails members receive. White-label options and company settings come with Pro Company.
- System name and colors
- Menus for owners and for members
- Emails in your brand
- Company settings: name, contact details, logo and defaults
Your brand, not ours, in front of visitors
Visitor-facing assistants use your company name, and the platform brand is scrubbed from their answers. Deluxe members can remove the Powered by label.
- Company name in visitor chat
- Remove Powered by on Deluxe and above
- Brand checks on generated content
Join pages and member pricing
Design the page new members use to join under your company and set the plans and prices they see.
- Join page settings
- Member pricing with your own plan names
- Same look from first visit to daily use
Consistency at scale
A company sets the look once and every replicated page, calendar and tool follows it, while each member keeps their own identity.
- Locked or editable fields
- Brand scan to pull colors and logo from a website
- Pairs with your own domain
How it works
Add the assets
Logos, colors and fonts.
Add offerings
Products and services in categories.
Set white label
Name, colors, menus and emails.
Connect a domain
Serve it all from your own address.
What's included
Brand Kit
Approved products, services, logos, colors, fonts & more.
Product limits
Free Company 5, Pro Company unlimited.
White label
Name, colors, menus and emails.
Company settings
Name, contact details, logo and defaults.
Join page
A branded sign-up page for members.
Brand scan
Pull brand details from your website.
How Upward is different
Frequently asked questions
Who can edit the Brand Kit?
Owners and admins edit it. Members view, download and use it.
How many products can I add?
Free Company up to 5, Pro Company unlimited. Services are not limited.
Does white label change my domain?
No. Use Connect a Domain for your web address.
Can I hide the platform brand?
Where your plan allows it. Deluxe members can remove Powered by, and white label comes with Pro Company.
Can I import products?
Yes. Use the import option in Products and services.
Related
Connect Domain
Put your company or member pages on your own web address. Upward connects to your registrar with one click, and your domain is live worldwide in less than 10 minutes.
Team Replication
Build it once. Give every member their own branded Bio/Profile Page, CRM, calendar, chat and follow-up tools, inside one company system.
Page Builder
Build extra pages by hand, with a guided flow, or by describing what you want to Vutesa, using the same blocks as your Bio/Profile Page.
Bio / Profile Pages
More than a link in bio. Your Upward page showcases who you are and what you do — and connects every visitor action to your CRM.
Enterprise
Centralized branding and content, individual member systems, and the controls large teams need.
Have a question about Branding?
Ask Vutesa, Upward's AI assistant — answers draw on this page's content.
Ready to turn every conversation into growth?
Start free, then replicate your system across your whole team.