Skip to content
UPWARD FEATURE

Branding

Keep logos, colors, fonts, products and services in one Brand Kit, and make every member's system look like your company.

WHAT IT ISBranding in Upward starts with the Brand Kit, where owners and admins keep approved logos, colors, fonts, products and services that members can view and use. White-label settings carry your name, colors, menus and emails across the system where the plan allows. Free Company holds 25 assets and 10 products and services in the Brand Kit, with 2 AI website scans a month. Pro Company is unlimited.

One Brand Kit

Upload logos, add colors and fonts, and keep them in one place. Owners and admins edit the kit, and members open it from their Workspace to view and download approved assets.

  • Light and dark logos
  • Brand colors and fonts
  • Members view and use, owners edit

Products and services, organized

Create categories, then add products and services with images, prices and optional linked videos. Import them in bulk. Members can show offerings from the kit on their Bio/Profile Page.

  • Categories and offerings
  • Only Company Videos can be linked
  • Free Company: 25 assets, 10 products and services, 2 AI website scans a month, basic compliance scans; Pro Company: unlimited, with full compliance scans

White label

Set the system name, primary and accent colors, which menu items owners and members see, and the emails members receive. White-label options and company settings come with Pro Company.

  • System name and colors
  • Menus for owners and for members
  • Emails in your brand
  • Company settings: name, contact details, logo and defaults

Your brand, not ours, in front of visitors

Visitor-facing assistants use your company name, and the platform brand is scrubbed from their answers. Deluxe members can remove the Powered by label.

  • Company name in visitor chat
  • Remove Powered by on Deluxe and above
  • Brand checks on generated content

Join pages and member pricing

Design the page new members use to join under your company and set the plans and prices they see.

  • Join page settings
  • Member pricing with your own plan names
  • Same look from first visit to daily use

Consistency at scale

A company sets the look once and every replicated page, calendar and tool follows it, while each member keeps their own identity.

  • Locked or editable fields
  • Brand scan to pull colors and logo from a website
  • Pairs with your own domain

How it works

Add the assets

Logos, colors and fonts.

Add offerings

Products and services in categories.

Set white label

Name, colors, menus and emails.

Connect a domain

Serve it all from your own address.

What's included

Brand Kit

Approved products, services, logos, colors, fonts & more.

Product limits

Free Company 5, Pro Company unlimited.

White label

Name, colors, menus and emails.

Company settings

Name, contact details, logo and defaults.

Join page

A branded sign-up page for members.

Brand scan

Pull brand details from your website.

How Upward is different

Every touchpoint feeds one CRM: a booking, a form, a tracked link, a video view, a review, an event registration or a chat adds to the same person's timeline.
Brand rules are set once and applied to every replicated member
White-glove onboarding, support and training are included at no charge, so your team is set up properly instead of left with a manual.

Frequently asked questions

Who can edit the Brand Kit?

Owners and admins edit it. Members view, download and use it.

How many products can I add?

Free Company up to 5, Pro Company unlimited. Services are not limited.

Does white label change my domain?

No. Use Connect a Domain for your web address.

Can I hide the platform brand?

Where your plan allows it. Deluxe members can remove Powered by, and white label comes with Pro Company.

Can I import products?

Yes. Use the import option in Products and services.

Related

Have a question about Branding?

Ask Vutesa, Upward's AI assistant — answers draw on this page's content.

Ready to turn every conversation into growth?

Start free, then replicate your system across your whole team.